Works

A collection of my case studies and various projects

DSG Mobile App IA Enhancement
Reprioritization of data points on our product details pages for $14M in incremental revenue. 		DSG Mobile App Mobile App Redesign
Rebuilding apps natively to garner over 3M MAU in just 3 years after relaunch.
Internal Promotion Engine Internal Promotion Engine
Enhancing the workflow of existing internal users to create new promotions. 		Dell Laptop Comparison Tool Dell Laptop Comparison Tool
Enhancing the usability of Dell's tool through UX research and design methods 		Detroit's Public Services Map Tool Detroit's Public Services Map Tool
Conducting UX research and analysis for design suggestions

Side Projects

I’m always willing to spend and expand my technical skillsets outside of work. My friends and I started and attempted many things. Some outright failed, some prevailed for a few years. Regardless of the outcomes, the process is what keeps us coming back to do it all over again.


Salt Inc (2020-2024)

Salt Main Image Salt was a SaaS startup that my friends and I started, that provided a delivery service aggregator for restaurants.

It was a super fun but difficult project, as I was the only team member with a design background. This product serviced on mobile tablet, desktop, and mobile apps for 2 different types of users: restaurant personnel and restaurant-goers.

It was chaotic to keep track of personas: who I’m designing for, what their needs are, and their pain points of existing solutions.

It was a true learning and humbling experience for me as I had to think about multiple aspects of our product’s ecosystem, and our clients’ ever-changing needs.

At the time of shut-down, Salt was transacting over $500K in monthly sales from just 1 client.

Salt Thumbnail 1 Salt Thumbnail 2
Salt Thumbnail 3 Salt Thumbnail 4


Roots Academy (2018-2019)

Afterschool academy to teach K-8th graders Mathematics, English, and Computer Science.

I spearheaded a Python teaching course for students for a summer in 2018 for a class of 8 elementary and middle school students. Utilizing free online resources such as Google classroom and Google’s computer science teaching kits, I aimed to teach the students how fun programming can be and what they can utilize the Python language for.

I taught that whole summer, and eventually had a student end up majoring in computer science in college! (I felt old)